Sofa so bad: China’s home-furnishing sector hits a do-or-die moment

China’s more than 100,000 home furnishing companies - most of which are micro businesses - have entered a tumultuous phase as a property slump and persistent deflationary pressure prevent them from making profits. With no property resurgence in sight, the industry, which employs millions of labourers across the country, was likely to see thousands of players expelled from the highly competitive market this year, according to company officials and analysts. “Involution is the name of the game in...

Source: scmp.com at 2/18/2026 2:00:09 AM.

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