Why this ancient custom requires children to ‘sell ignorance’ on Chinese New Year’s Eve

While many people in today’s China watch the state media CCTV’s gala show on Chinese New Year’s Eve, about 1,000 years ago children took part in a special and playful routine to celebrate a custom called “selling ignorance”. Known in Chinese as mai meng dong or mai chi dai, the practice began during the North Song dynasty (960-1127), a period of advancing culture and economy. It involved groups of mischievous children running through streets after eating the New Year Eve dinner and shouting...

Source: scmp.com at 2/25/2026 8:00:10 AM.

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